It's Millets, Macha!

Hey!

With consumers now chasing everything that’s clean-label, plant-based, planet-friendly, and cheap, millets are ready for their global glow-up. Just… maybe not in the form of cereals, energy bars, or chapatis.

We’re talking millet beer, and millet coffee blends.

🍺 Millet Beer: Guilt-Free chugs

Swap the usual barley for ragi/bajra and you get:

• A gluten-free brew that doesn’t compromise on buzz

• Notes of nutty, earthy complexity that blend well with barley beer

• The moral high ground of supporting drought-resistant, low-carbon crops

• Did we mention better margins?

Global Millet-Based Beer Market size is estimated to reach $3 Billion by 2030, growing at a CAGR of 7% during the forecast period 2024-2030^[1].

What’s coming between mass adoption? 😒

Although raw material (millets) can be 6-10% cheaper, they are harder to malt and require specialised processing. And we already know how much everyone hates upfront capital investment. Wait, but not them..Great State Ale Works, Mannheim Craft Brewery.

The problem seems more on the supply side, coz demand side shows a different story. In 2019, 40.5% of Indian craft beer lovers picked beers made from non-malted grains, a proof that non-malted grains are already cool🍺🌾

Here’s how the global scenes look like - Not bad right?

☕ Millet Coffee & Tea Blends: All that jitters is not good

Remember why decaf came into picture, and lately matcha🤮. It’s the low caffeine macha!

Roasted barnyard millet with hints of chicory, or chai layered with foxtail millet and ashwagandha. It’s weird. It’s wonderful. It’s wellness.

Why it works:

• High in fiber and micronutrients, so your morning cup comes with a nutritional resume

• Low acidity, unlike coffee. Your gut says thank you 🥹

Functional beverages are exploding. People want focus, energy, gut health in one cup. Add an origin story and minimalist packaging, and you’ve got a D2C darling.

Ragi Kaapi is already trending. Maybe order one from Noruks.

Ragi coffee blends are niche combining functional beverage trends with heritage grain appeal. Likely a few million USD (we don’t fool around).

But, with rising focus on functional drinks, gluten-free, and ancient grain positioning, a conservative 5–15% CAGR on this nascent ragi coffee niche is entirely plausible.

Maybe we’re one viral reel away from billion dollar market. Never ever, ever, ever forget Boba tea, and matcha.

Till then..

Keep ghosting bad startups

Team Coffeetable☕️